Sales & Marketing

Let us show you how our experienced sales agents and appointment setting experts will increase your revenues.

Benefits of Outsourcing Sales

Brightway offers numerous advantages and efficiencies of outsourcing your sales group.
Savings: Expand your sales force at a fraction of the cost with our reliable team members. We eliminate attrition and turnover issues with specialized training that creates opportunities for advancement with increased compensation for our team members.

Quality: Brightway sales specialists are seasoned, having at least 2 years experience, many as much as 5 years or more, in call center sales. Most of our sales agents have received our advanced specialized training in different industries and are able to handle technical sales if required. They are multilingual with at least one other language and have the ability to speak phonetically correct English. At our partners request, we monitor sales specialists calls and use continuous training to improve customer experience and call quality.

Training: Our sales agents are trained by our management experts with over 30 years experience in operating sales call centers. Brightway's specialized training programs in different industries allow for faster response times and high team member satisfaction. A comprehensive library of product information, comparative competition literature tools for rebuttals, real-time pricing and production/delivery timelines is at every representative’s fingertips.

Focus: Brightway sales specialists are your dedicated employees and work only for your company. They are not distracted by having to manage different campaigns from different companies.

Speed: The sales system and agent training program Brightway will implement for your company is customized for your specific products and is quickly scalable. This allows your company to move fast and capitalize on new trends, product offerings, upselling and market opportunities.

Reactive: A key facet of the sales group and system we set up for you is real-time feedback analysis. Agents are trained to identify potential opportunities for both new products and upselling added features. This helps develop new or additional revenue streams.

Employee Satisfaction: Brightway recognizes the importance of a motivated salesforce. We work closely with our partners to develop metrics for exciting incentives and bonuses. Our team leader and mentoring programs help develop agent product knowledge and sales skills, but they also give recognition for exemplary performance.

Brightway's key training of sales specialists and other technical tools including AI analysis of calls help provide critical customer insights. Ultimately this data is used to improve brand loyalty and customer retention.

Digital Marketing Pros

Now you can afford to have dedicated web designers, graphic artists and content writers in your own outsourced marketing department. Brightway typically saves you as much as 60% on digital marketing professionals. We eliminate costly delays you have in waiting on freelancers and the high costs of outside digital marketing vendors.

Lower your cost of lead generation by letting Brightway staff your own “in house” dedicated marketing team. We can provide experienced SEO and social media experts to increase your customer base organically.

Our digital marketing pros can improve brand loyalty through social media and increase customer retention. Managing your online presence with your own Brightway team also allows you to be very reactive to negative reviews and have hands on control of your reputation management. Brightway

Other Services We Offer

Administrative Services

If you’re preoccupied with micromanaging general office administrative functions, our backoffice support team delivers a positive approach and increased efficiency. Whether you need receptionist, secretarial or data entry support, Brightway’s customized training process can mold our admin specialists to fit your company’s operations.

Customer Service

We train your customer service representatives with a focus on customer retention and increasing brand loyalty. Our top priority is delivering a great customer experience whether we are offering assistance with technical support on installations or handling general queries.

Accounting Services

You will gain efficiency with Brightway’s accounting systems and bookkeeping services. Our invoicing, collection, and record management systems will reduce fraud and improve your account receivable timelines.