Technology + Team Members = Success
“We Care About Your Customers”
Management experience you can rely on
Seasoned Industry Professionals
Brightway was founded by seasoned Industry professionals from diverse backgrounds offering a unique vertical perspective of business operations. We combine over 30 years of management experience in manufacturing, direct marketing and customer service with 25 plus years of e-commerce and offering digital solutions to our partners. By employing proprietary technology and data analysis with comprehensive training of our team members that instills an understanding of your customers’ concerns and goals we create engaging customer interactions. This has enabled us to build brand loyalty with the best customer experience before, during and after the actual sale of products or services to customers.
Customer Experience Plus
Our mission is to provide engaging customer interactions to ensure 100% customer satisfaction with the process. To accomplish this, we invest heavily in training our team members in both “people skills” and in our partners’ products or services. This allows us to emphasize benefits in the product presentation for sales and deliver fast problem resolution in customer service calls. Complete technical data and support personnel are at their fingertips to deliver a smooth customer experience to reinforce our partners offerings.
Every team member undergoes continuing education on how to conduct caring communication with the customer to develop a trusting relationship. By relating to the customer’s concerns, it allows us to improve customer retention and build brand loyalty.
We believe our team members are our most valuable asset and the pillar of our success. Every effort is made to create a friendly workplace and to motivate our workforce. We strive for our team to feel invested in your customers and this is enhanced by sharing in success through rewarding bonus goals and opportunities for advancement.
We believe our team members are our most valuable asset and the pillar of our success. Every effort is made to create a friendly workplace and to motivate our workforce. We strive for our team to feel invested in your customers and this is enhanced by sharing in success through rewarding bonus goals and opportunities for advancement.
Dynamic Operations for Efficient Growth
At Brightway we understand and respect the value of our partners’ acquisition costs in developing or generating new customers. Our data management system has been designed to identify and adapt to critical issues and market trends or conditions. We employ technology and procedures to generate feedback and data analysis that is used to expose product or service issues and also identify potential business opportunities. Some of the tools we use employ AI systems to identify trigger words or phrases and track the use of our partner’s website FAQ page use. Our team members are trained and rewarded to report repetitive requests or complaints.
This data is reviewed in real time and allows us to work with our partners to quickly develop procedures to correct any product defects, mistakes in literature or manuals and address customer complaints. It also can present an opportunity to generate sales for new products, accessories, or value-added services.
We filter and summarize the data and prepare reports immediately with recommendations for our partners. They can then modify their offerings or adjust their marketing or manufacturing operations. This immediate response feedback results in efficient growth and increases customer retention.
State of the Art Technology
Our technological expertise offers efficiency, flexibility and security. Brightway’s digital platforms are customized for each partner’s application and distinct needs. The platform we design for you and the data management systems allow for easily adding features and are scalable as your brand grows. We believe to have excellent CX you need a solid foundation but also flexibility to offer a smooth transition as your business expands.
The technology we employ utilizes the most current hardware and custom software to manage your data in a secure operation. All activities involved to record, manage, and filter your customer’s data are in full compliance with all governmental regulations.
Redundant systems and firewalls are used to help prevent any data loss or compromising breaches. Access to the system is layered and compartmentalized for added cloud security. We are constantly testing the integrity of our operation with white hat scrutiny and evaluating the results. The safety of our partners data and protecting their assets is our utmost priority.
Redundant systems and firewalls are used to help prevent any data loss or compromising breaches. Access to the system is layered and compartmentalized for added cloud security. We are constantly testing the integrity of our operation with white hat scrutiny and evaluating the results. The safety of our partners data and protecting their assets is our utmost priority.
30 Years of Business Solutions
Brightway’s management team has vast experience in many facets of industry which provides us greater insight into our partner companies’ operations. Since our senior management has vertical experience with manufacturing, engineering, marketing and customer service, we are able to implement more effective solutions to optimize your operations. When designing sales generation or customer service and support programs the effects on our partner’s production and other resources are viewed with a better perspective.
Our specialized background in the construction, automotive and retail industries enable us to provide efficient solutions that can be quickly implemented yet avoid mishaps. Brightway can tailor innovative digital and ecommerce programs in these traditional sectors that will not only improve your operations but produce new revenue streams as well.
Let us show you how our 30 years of implementing business solutions can help optimize your business, boost your brand loyalty, customer retention and drive profits up.
Our specialized background in the construction, automotive and retail industries enable us to provide efficient solutions that can be quickly implemented yet avoid mishaps. Brightway can tailor innovative digital and ecommerce programs in these traditional sectors that will not only improve your operations but produce new revenue streams as well.
Let us show you how our 30 years of implementing business solutions can help optimize your business, boost your brand loyalty, customer retention and drive profits up.
